One of our key aims from the outset was to reduce the stigma around CBD within the sport and fitness world. Over the last few months we have noticed a real positive change, perhaps due to more research being done and positive benefits more openly talked about by consumers. This is a real positive step, as although only a small focus of what we do, a key one nonetheless as elite athletes are always looking for the extra percent, something we can give them. The feedback has certainly shown that.
Education is something we are very hot on as we see it is a key part of the industry. We spent a long time researching before launching nutritious CBD products so feel like we are in a great position to pass our knowledge onto consumers & retailers alike. CBD is one of over 100 different cannabinoids that occur naturally in the cannabis plant. Though research on CBD is fairly limited, it shows real promise in treating a number of conditions associated with athletic competition, like joint pain, inflammation, and muscle soreness. Research suggests that CBD can help to relieve pain and reduce inflammation, which could be useful for athletes participating in intense exercise as well as improving overall human performance.
With more athletes taking CBD and the fitness world becoming more interested in CBD I have noticed a huge increase in athletes and consumers feeling like they can talk about taking CBD due to the stigma reducing through being more educated on CBD. Another great step for the industry.
It is imperative for athletes to know exactly what they are taking, another reason why we have a QR code on all our products so consumers can see the test results from every batch produced. We know from seed to shelf to whole process and have spent time getting this spot on with no grey areas.
Our Pro Series range of products within our product offering has been carefully formulated to give ultimate confidence to those who may get regularly tested.
It is fantastic to see more & more athletes and people from the fitness world using CBD. Long may it continue and CBD Performance products assisting more & more people from all walks of life.